PWR × FORE COFFEE

Overview

Morning class deserves a great coffee. We partnered with Fore Coffee for a month-long morning ritual campaign, where every member who attended a 7AM or earlier class walked out with a curated cold brew blend. The campaign drove our highest early-morning attendance month on record.

What we did

• 4-week morning ritual campaign
• Custom PWR x Fore cold brew blend distributed post-class
• Co-branded packaging design
• Social campaign with combined reach of 80,000+
• Highest early AM attendance month on record