PWR × LULULEMON

Overview

Our partnership with Lululemon was built around one shared belief: the right kit changes how you move. Over six weeks, we co-hosted a class series where members trained in early-access pieces from the new season collection, then shopped the full range in a pop-up set up right inside the studio.

What we did

• 6-week co-branded class series (reformer + barre)
• In-studio pop-up shop with exclusive early access
• Co-produced Instagram Reels content
• Member gifting — first 50 sign-ups received a Lululemon tote
• Joint email campaign to both brand audiences